How we handle your data

When you complete the sign-up form on the Site, we collect the following personal data:

• Contact and identity information: full name, date of birth, email address, phone number, and postal address.
• Player / participant details: age group, playing experience, position, school/year group (for junior players).
• Parent/guardian information (if the player is under 18): name, relationship to player, contact details.
• Emergency contact details.
• Any additional information you voluntarily provide in the form or messages.

We may also automatically collect technical data such as IP address, browser type, and pages visited (via cookies or similar technologies) for website analytics and security.

We use your personal data for the following purposes:

• To process your registration for academy sessions, training, or events.
• To communicate with you about academy activities, schedules, payments, and important updates.
• To manage your (or your child's) participation safely and effectively.
• To comply with legal obligations (e.g., safeguarding, insurance, HMRC).
• To improve our services and send you relevant academy news (with your consent where required).

We rely on the following lawful bases under UK GDPR:

• Performance of a contract — to fulfil your registration and participation in the Academy.
• Legitimate interests — to run and improve our academy operations.
• Legal obligation — for safeguarding, health & safety, and regulatory compliance.
• Consent — for marketing communications (you can withdraw this at any time).

For children under 13 (or 16 in some contexts), we obtain parental/guardian consent where required.

We may share your data with:

• Trusted third-party service providers (e.g., payment processors, email platforms, sports management software) who help us operate the Academy.
• Coaches, venue operators, or insurers where necessary for your participation.
• Regulatory bodies or law enforcement where legally required.

All third parties are required to keep your data secure and process it only on our instructions.

We use appropriate technical and organisational measures to keep your data secure. We retain your personal data only for as long as necessary to fulfil the purposes above or as required by law (typically up to 6 years for contractual and legal records; longer for safeguarding purposes). After this period, we securely delete or anonymise your data.

Under UK GDPR you have the right to:

• Access, correct, or update your personal data.
• Request deletion of your data (subject to legal obligations).
• Object to or restrict processing.
• Withdraw consent at any time (where consent is the legal basis).
• Receive your data in a portable format.

To exercise any of these rights, please contact us using the details below. We will respond within one month.

The Site may use essential cookies for functionality and analytics tools (e.g., Google Analytics) to understand visitor numbers and improve the user experience. You can manage cookies through your browser settings.

We do not routinely transfer your data outside the UK/EEA. Any transfers will be protected by appropriate safeguards (e.g., Standard Contractual Clauses).

We may update this Privacy Policy from time to time. We will notify you of any material changes via the Site or by email.

If you have any questions about this Privacy Policy or how we handle your data, please contact:

You also have the right to complain to the UK Information Commissioner's Office (ICO) at www.ico.org.uk.